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CHOOSE ONE: 1. Critically assess the reasons why the issue of sustainabilit

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CHOOSE ONE:
1. Critically assess the reasons why the issue of sustainability has become an essential part of an organisation’s marketing strategy. How would you respond to the view that for many organisations it is likely to lead to increased costs and unlikely to reap any reward?
You are expected to engage with the relevant strands of academic literature and material from the internet.
Select a company of your choice and examine the extent to which sustainability plays a part in its business and marketing strategies.
Develop recommendations as to how this organisation can drive further improvement in the area of sustainability and its impact on marketing strategy.
2. Assess the relevance of the 5S framework for designing an effective online communications strategy.
You are expected to engage with the relevant strands of academic literature and material from the internet.
Examine the role that content marketing and storytelling plays in engaging with customers online
Select a company of your choice and critically evaluate its use of content marketing and storytelling within its overall online marketing communication strategy.
Develop a set of recommendations that would improve the quality of the content marketing and the use of storytelling, to more effectively engage with the target market(s) of your chosen organisation.
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