Crowdsourcing is not only used for relatively simple tasks such as designing a W
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Crowdsourcing is not only used for relatively simple tasks such as designing a Web site or
designing a case for a smartphone. Today, it is increasingly being used in more complex
designs as well. Precyse Technologies provides supply-chain products and solutions that
assist organizations in tracking their inventories using RFID technology. It was having
difficulty improving the performance and battery life of a particular RFID device; there were
not adequate internal resources to tackle the problem. So, Precyse asked InnoCentive, a
crowdsourcing provider, for assistance, believing that crowdsourcing would provide quick
access to a worldwide talent pool and a higher return on investment (ROI). Ultimately, the
company received more than 300 ideas from global experts for solving its problem. It
narrowed the pool down to three finalists, from which a winner was chosen. The whole
process took approximately four months, and Precyse estimated that it saved the company
1. What are some typical applications of crowdsourcing?
2. What are some advantages of crowdsourcing?
3. How could crowd-sourcing reduce the systems design cost?
4. Are there certain problems you would not want to use crowdsourcing to solve?