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This table lists criteria and criteria group names in the first column. The firs

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This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.
Criteria
Excellent
Good
Average
Below Average
Missing or Not Complete
Criterion Score
Aristotelian Analysis
20 points
Exemplary analysis. Detail in breaking down of text and impressive insight in reassembling texts to prove main points about rhetorical strategies. Paper stays objective and focused. Analysis leads to explaining broader principles of rhetorical strategies. Use of Aristotelian terms in ways that go beyond basic application to lend new and critical insights into how the ad persuades.
17 points
The paper stays on track with analysis and does not digress into personal opinion, or non-objective observation. The analysis paragraphs use a good balance of observation, inference, and explanation. Insightful breaking down of text to highlight rhetorical strategies. Good understanding and application of Aristotelian terms.
15 points
Use of analysis, but paper may be lacking in some elements of analysis in either the breaking down of the text (lack of observations and inferences), or problems with reassembling the text (explanation). Some lapses in objectivity or loss of focus on analysis. Solid understanding of Ethos, Pathos, Logos, and their differences.
13 points
Minimal use of analysis. Paper may digress or move to personal political opinion. Paper does not use Aristotelian terms or misunderstands them in vital ways.
11 points
No apparent use of analysis, Aristotelian or otherwise in the paper. Paper is incomplete or off topic.
Score of Aristotelian Analysis,/ 20
Thesis and Organization.
20 points
Thesis is specific, insightful, and predicts the paper’s main points. Organization moves flawlessly and the reader at no times feels lost. Paper uses metacommentary to further more basic forecasting strategies. Each paragraph of the paper fulfills its role and feels necessary.
17 points
Thesis is specific and predicts the organization and main points of the paper will prove. The organization takes us through those points, guiding the reader by using forecasting strategies.
15 points
Thesis may be too general, not arguable, or may be different from what the paper actually proves. Paper has a meaningful and logical organization, with introduction, body paragraphs, and conclusion all filling their roles, but may lack in forecasting, leaving the reader lost at times. Lack of topic sentences and transition sentences.
13 points
Weak thesis, to general or not arguable. Paper hastily put together, drifts from point to point without larger organization that ties into thesis.
11 points
Paper lacks thesis. Organization incomplete, a series of notes, or no recognizable organization.
Score of Thesis and Organization.,/ 20
Grammar, Style, and Citation
10 points
Paper is free of grammatical errors and uses impeccable grammar. Excellent us of MLA in-text citation style showing use of handbook when confronting difficult citations.
9 points
Paper makes an understandable amount of minor errors in grammar, style and citation as is expected in undergraduate coursework. Very few minor errors in MLA in-text citations, especially if the citation issue is obscure.
8 points
Paper is generally clear, but evidence of repeated misuse of some grammar rules: sentence fragments, run-ons, semi colon usage, agreement, homonym confusion, spelling, and passive voice, among other concerns. Paper makes small but consistent errors in MLA in-text citation style.
7 points
Grammar and style issues that significantly impede the comprehension of the paper. Major errors in MLA citation style.
5 points
Major grammar and style issues that make the paper almost unreadable. No use of MLA in-text citation style.
Score of Grammar, Style, and Citation,/ 10
Rubric Total Score
Total
Score of Rubric Aristotelian Analysis Paper,/ 50Criterion score has been overridden
Overall Score
Overall Score
Excellent
45 points minimum
Good
40 points minimum
Average
35 points minimum
Below Average
30 points minimum
Missing or Not Complete
0 points minimum
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