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User-Generated Content or Doppelganger Brands

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Choose a single topic from Module 5 or 6.
Module 5: Customer Co-creation or Sharing Economy
Module 6: User-Generated Content or Doppelganger Brands
Find an example that is NOT already covered in the course and do the following:
Provide the name and brief overview of your selected product or service (4 points)
Use course concepts to explain why it is a good example of this concept (5 points)
Provide three recommendations for marketing this product or service (6 points)

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