Explain the Fan Cost Index.
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1. Explain the Fan Cost Index. Select of the professional sports leagues. Google the Fan Cost Index for the most recent season available and the previous 4 seasons and list them. How has it changed over that time? What can marketers learn from the FCI?
2. the NCAA recently changed its policy allowing colligate athletes to receive pay and sponsorships in addition to colligate scholarships. Develop an argument as to why this practice should be allowed. Then propose a counter argument as to why it should not.
3. why might the internet be more effective for sports marketers than for marketers of goods such as automobiles?
4. Select your favorite team, then evaluate the strength of your relationship with the team using the components in Box 11-3 on page 445.
5. Look at tables 10-3 and 10-4. With which finding are you most surprised? Which finding seems to be the most logical? Which finding(s) do you think is/are most important to today’s marketers of spectator sports?
