Describe the QUALITY OF the PRIMARY ORGANIZATION’S RELATIONSHIP with those publics & stakeholders.
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I am doing a group presentation on the Rebrand of the Green M&M and how it could be a potential cover up for the child slavery in cacao production near the Ivory Coast
I will also attach chapter 2 in a bit.
My assigned slides are:
1. What KEY PUBLICS & STAKEHOLDERS does the case involve?
2. Describe the QUALITY OF the PRIMARY ORGANIZATION’S RELATIONSHIP with those publics & stakeholders.
3. Describe the COMMUNICATION TACTICS the PRIMARY ORGANIZATION employed.
Face to face tactics:
organizational media tactics:
news media tactics: advertising/promotional media tactics: