How does the notion of the marketing funnel help us understand how campaigning operates in the digital era?
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Essay question: How does the notion of the marketing funnel help us understand how campaigning operates in the digital era? What are the different key intermediate and final targets campaigners should take into account when developing a successful online campaign? USE THE SOURCES IN THE FILES I PROVIDED Define in the Intro the key words of the question such as digital campaigning. – The term derives from military terminology to describe a concerted effort towards a given goal involving a series of specific tasks and engagements, modelled after battles. We will see how this applies to social movements and to politics, and the specific application therein of ideas such as strategy and tactic. Points to answer the question: -Use social media he various tactics that can be utilised in order to maximise the effect of social media communication, including the organise production of campaign material, as well as the use of a structure team that allows for a more coordinated delivery of social media messages, at the maximum capacity. What are the considerations that need to be taken into account when building social media campaign teams? What are the best way to ensure that the audience is engaged?