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The External Environment

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Week 2 Topic – The External Environment:
Let’s discuss your approved company and its industry.
1) What is the name of your approved company, its “ticker” symbol, and what is its primary industry?
2) In the MicroSoft company, what actions could existing companies take to erect barriers to entry to this industry for new potential competitors?
3) What are possible countermeasures a new potential competitor can take against the barriers erected by existing companies?
Note: Be sure to relate your post to Chapter 2 of your eText and/or other credible source(s) with proper APA in-text citations and References. Failure to properly cite sources will result in a zero.
One of the references used must be from the following E-text:
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019). Strategic Management: Concepts and Cases: Competitiveness and Globalization (13th Edition). Cengage Learning US. https://online.vitalsource.com/books/9780357125854Note: You must provide a minimum of 2 additional substantive (150-word minimum) posts to your peers.

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